For parents who refuse to choose between being a great parent and being themselves

We design clothing for millennial and Gen Z parents who love their kids fiercely — and refuse to lose themselves in the process.

You can quote Biggie and sing "Let It Go." You rock a baby carrier and still turn heads. You're exhausted, covered in snacks, and somehow still iconic. We make clothes that get it — and get you.

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What we believe?

🎯 Authenticity over perfection  
Real life is messier and way more beautiful.

🎵 Culture matters  
We honor the music and movements that shaped us.

👕 Style doesn't stop  
Parenthood is a chapter, not an ending.

♻️ No waste  
Print-on-demand. We make what you order—nothing more.

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This is you if...

✓ You're navigating this wild parenting ride  
✓ Your playlist has Kendrick AND Kidz Bop  
✓ You value humor over judgment  
✓ You want clothes that tell your story, not someone else's  

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We're not here to sell you perfect family moments, we're here to celebrate the real ones:

The 3 AM diaper changes.  
The coffee that's always cold.  
The chaos that somehow feels like home.

This is for the parents raising legends —  while staying legendary themselves.

Welcome to the gang!